I am a talented Digital Product Designer with years of professional experience, specializing in user experience, customer/user research, customer development and lean startup strategies. I excel in customer-centric design and have a number of international design awards under my portfolio such as the Red Dot, D&AD and Type Directors Club. Large and small design teams value my open-minded, collaborative and super-fast hands-on approach: Build – Measure – Learn. I know the business side of the building and launching digital products successfully and can guide stakeholders and partners through all 5 key development stages: Ideation › Development › Traction › Transition › Growth.
I am the founder of two successful startups and architected OS and SDK components for Mobile, Games, Financial Services, Consumer Mobile Apps, Betting Platforms, Language & Math Learning Tools, Healthcare Apps, Flight Booking Systems, Citizen Engagement Platforms, E-commerce Shops and many more. I worked and learned from teams in Germany, Canada, China (Hong Kong) and in the UK.
Nokia, VISA, Nike, UBS, HSBC, Wateraid, Hong Kong Jockey Club, Thomson Reuters, Electronic Arts, Pandora, Lufthansa, AKQA, Ubuntu (Canonical), Qatar Airline, Maison Du Monde, Yello Strom, T-Mobile, Philip Morris, VISA, Doctaly, Sainsbury, Adidas, PORSCHE, Chineasy, Germanwings, NetBiscuits, T-Online, and many more.
Most frequently used tools:
Axure/Sketch for prototyping. RITE for rapid iterations. Interviews for customer development and research. A/B tests, event tracking and 2-way cohort analysis for life services.