I am a talented Digital Product Designer with years of professional experience, specializing in user experience, customer/user research, customer development and lean startup strategies. I excel in customer-centric design and have a number of international design awards under my portfolio such as the Red Dot, D&AD and Type Directors Club. Large and small design teams value my open-minded, collaborative and super-fast hands-on approach: Build – Measure – Learn. I know the business side of the building and launching digital products successfully and can guide stakeholders and partners through all 5 key development stages: Ideation › Development › Traction › Transition › Growth.


I am the founder of two successful startups and architected OS and SDK components for Mobile, Games, Financial Services, Consumer Mobile Apps, Betting Platforms, Language & Math Learning Tools, Healthcare Apps, Flight Booking Systems, Citizen Engagement Platforms, E-commerce Shops and many more. I worked and learned from teams in Germany, Canada, China (Hong Kong) and in the UK.


Selected clients:
Nokia, VISA, Nike, UBS, HSBC, Wateraid, Hong Kong Jockey Club, Thomson Reuters, Electronic Arts, Pandora, Lufthansa, AKQA, Ubuntu (Canonical), Qatar Airline, Maison Du Monde, Yello Strom, T-Mobile, Philip Morris, VISA, Doctaly, Sainsbury, Adidas, PORSCHE, Chineasy, Germanwings, NetBiscuits, T-Online, and many more.


Most frequently used tools:
Axure/Sketch for prototyping. RITE for rapid iterations. Interviews for customer development and research. A/B tests, event tracking and 2-way cohort analysis for life services.

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